Over the last few weeks there has been a lot of talk around Apple’s latest iOS 14.5 privacy update and how iPhone users now have to give consent on whether they want to be tracked when they access apps on their phone.

At PS we love to collaborate with our clients, other agencies and internally to get the very best results. Part of our success is the use of collaboration tools to work better as a team to bring the most creative designs into life.

Most of the time when we need to know something, we reach to our device and ‘google’ our query and up pops multiple answers within a matter of seconds.

Ever thought about how your social media platforms determine what you see first? Social media algorithms may seem complicated at first, but once you understand how they work your digital marketing efforts will sky rocket!

I first stumbled upon this amazing conversion optimising tool while I was doing some 'website optimising' research, and there has been no looking back since… Lucky Orange is an excellent addition to Google Analytics. It’s an easy to use, all-in-one tool which optimises your website and provides you with full insights in to what your visitors are doing on your site and helps identify any issues in your conversion process.