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Why invest in marketing automation for your business

Strategy  |  Marketing

Marketing automation is the future of smarter marketing. It enhances the entire customer experience by giving businesses insight into those visiting their website so they can nurture the leads that matter. 

Here at PS/, we use ActiveCampaign as our preferred platform for Marketing Automation. ActiveCampaign is a system that manages all of your marketing activities across a number of channels. It creates an efficient workflow within your team, freeing up time spent on manual tasks and allowing more time to be spent working on the future growth of your business. 

It means a CRM system, lead generation, and a nurture database are all in one for an organisation. Segmentation and targeting have never been easier! Marketing automation allows you to send leads personalised content they will engage in, encouraging the journey of converting into an actual customer. Marketing automation looks at your customer’s activity with your brand and tracking what they are engaging in on your website, providing accurate insights on your audience and their behaviour. 

A customer values a personalised experience with your brand and 80% of consumers are more likely to do business with a company if it offers a personalised experience. Using Marketing Automation, they will get sent content they are interested in and if done correctly, will be appreciative of the prompts given. Their connection with your brand will strengthen as the experience should feel more personal and less automated.  

This is only the start of what you can do with marketing automation.

Keen to get started? Setting up automation for your business starts with an initial meeting with our team to talk through how we can best help and the investment involved. From there, we can work out a strategy and design an automation process that works best for you. 

Get in touch with us today to get started.