Author: Jordana Zhu | Published: November 2026
It’s coming (if it hasn’t landed on your page already)… facebook now wants your money to share a link.
If you run a Facebook page for your business, you might want to brace yourself… or check your recent drafts. Facebook has started charging business owners with a paywall to drop a link to their own website.
If it hasn’t popped up on your screen yet, consider this your heads-up: it’s en route.
It is part of a scheme called Meta One. Unless you pay them a monthly subscription, Facebook caps your business page at just two link posts per month. And before you think you’ve outsmarted the system by sneaking the URL into the comments, nice try. Facebook caught onto that years ago, and those comments eat into your allowance too.
Want to share a third link? The cheapest plan starts at around $109 a month for eight links, climbing all the way to $1090 a month (yes, over $13,000 a year) for 24 links.
For a local tradie, café, or boutique shop, that is a hard pill to swallow. Here is why it’s happening, why you shouldn't panic, and how to get around it without opening your wallet.
Why is Facebook doing this?
Facebook wants people to stay on Facebook. Every time someone clicks over to your website, they leave the feed, and Facebook misses out on showing them ads.
Notice how sharing a link to Instagram or Threads is completely free? But the second you try to send someone to your booking form, online store, or blog, Facebook puts up a toll booth.
What to do instead
Don't reach for the company credit card just yet. You have plenty of straightforward ways to get customers to your site without paying Meta's toll.
1. Work around the cap for free
Point to your profile link: The main website button at the top of your page along with your "About" section. Just end your post with: "Link is sitting at the top of our page."
Slide into their DMs: The two-link limit only applies to public posts and comment sections. It doesn't apply to direct messages. Tell people, "Comment 'INFO' below and we'll message you the link," or set up a quick automated reply so it lands straight in their inbox.
2. Get found on Google
Instead of spending your week navigating Facebook's rules, put that energy into your website so people find you naturally when they search.
Ask your mates in business for a link: If you stock other brands, work with local suppliers, or belong to a local business network, ask them to link to your site from theirs. Google spots these connections, and it gives your site a serious boost up the search results.
Write helpful stuff on your site: Answer the questions your customers always ask you in plain English on your own website. When people find it genuinely useful, they share and link to it on their own.
3. Build a list you actually own
This is the big one: start collecting email addresses.
When a customer hands over their email, that connection belongs to you.
Give people an easy reason to sign up, a quiet discount, first dibs on busy dates, or helpful tips and use your social channels to funnel them there.
The takeaway
Paying over $13,000 a year to post links on Facebook is WILD.
You don't need to delete your page. Keep using Facebook to share photos, chat with locals, and show behind-the-scenes work. Just stop treating it like your main storefront, and put your time into the assets nobody can take away from you: your website and your customer list.
Need a hand making your website work harder and reaching customers beyond Facebook? Get in touch - we’d love to help.
